It will launch in 330ml cans and eight-packs (rsp: £2.75-£16). Unlike many hard seltzers on the market, Corona Tropical would be made with fruit juice “for natural sweetness” which would be “reinforced in the colour of the liquid versus the more clear liquids we see from the competition”, said McGeorge. Hard seltzer Corona Tropical (4.5% abv), meanwhile, will hit shelves in April in three flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass – which McGeorge said were chosen to “reinforce the citrus notes” found when drinking the core Corona brew with lime. in early 2021 as hard seltzer consumption soared. In comparison, spiked seltzer sales totaled 1.5 billion in all of 2019. Corona, Budweiser, Bud Light, Goose Island, Labatt 50, Alexander Keiths. Seltzers have racked up nearly 1 billion in sales from March 7 to May 30, according to Nielsen. A non-alcoholic version of Corona, called Corona Cero, rolled into Tesco this month with a wider rollout expected in March across grocery and convenience. Coca-Cola launched Topo Chico Hard Seltzer with Molson Coors Beverage in the U.S. We carefully brew our beer to be perfect for. The beer will roll out in 330ml bottles and can packs, with a 620ml single bottle and an on-trade keg launch to follow in June, as well as a six-litre keg for BBG’s at-home Perfect Draught machines.īudweiser has also extended its Corona brand into low & no and hard seltzers. Most are between 4 and 5 percent alcohol, about the same as light beer. They’re generally low in calories, sugar and carbohydrates and often gluten free. Sip while preparing dinner and serve with dinner after. Stella Artois Unfiltered will be brewed with British barley and the same yeast as its core line, but with the addition of Mandarina Bavaria hop oil, which McGeorge said “balances out the beer and boosts the more fruity and citrusy notes of the lager”. Hard seltzers fit seamlessly with the trend. This Corona Seltzer is so fruity, fizzy, delicious and refreshing. The new brew (5% abv) would offer a “unique and vibrant taste profile” similar to one that “could be found in craft beer”, said BBG global brands marketing director Jessica McGeorge. Only 4 percent of regular Corona drinkers said they would stop drinking the brand, but 14 percent said they would not order it in a public venue, according to the survey, which polled 737 American. The Grocer New Product & Packaging AwardsĬorono Cero hit shelves this month, with Stella Unfiltered and Corona Tropical to follow in the springīudweiser Brewing Group has unveiled a trio of major launches for its Stella Artois and Corona brands.Ī new unfiltered version of Stella – news of which was first revealed by The Grocer in October, when BBG applied to register it as a trademark – is set to hit shelves in March.Jose Cuervo Playmar (tequila-based seltzers. Truly hard seltzers: 5 ABV Truly Extra: 8. White Claw hard seltzer: 5 lower-calorie versions: 3.7 seltzer surge: 8. Lumina Intelligence: UK Food & Drink Reports Whiskey (including Bourbon, Canadian whiskey, Irish whiskey, and Scotch): Alcohol Percentage 3650.
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